A Guide To WhatsApp Business App
WhatsApp is a mobile messaging app used by more than 1.2 billion people worldwide. It was acquired by Facebook in 2014 for a whopping $19 billion and has been an integral part of the company’s strategy ever since.
In January 2017, WhatsApp announced that it would launch WhatsApp Business App, an app designed specifically for small businesses to communicate with their customers and potential customers via text messaging.
The new app will allow businesses to send messages to individual customers or groups of customers at once while also providing a way for customers to contact businesses without having to go through another channel like email or phone call.
How Does WhatsApp for Business Work? – The Features
1. Can Communicate With the Customers at Low Costs
WhatsApp is one of the most popular messaging apps in the world. WhatsApp offers many features that make it an ideal customer communication platform for businesses.
One of WhatsApp’s key features is its ability to communicate with customers as one of its primary functions. Businesses can send updates, respond to customer queries, and track sales and customer interactions through WhatsApp messages. This makes it a valuable tool for keeping customers updated on developments whilst also resolving issues quickly.
Another advantage of using WhatsApp business API is its low cost. Compared to other business communication platforms such as email, phone calls, or text messages, WhatsApp is relatively cheap to use. This means businesses can keep costs down while still providing a high level of service to their customers.
2. It Secures Your Business
WhatsApp is one of the most popular messaging apps in the world. It has over 1 billion monthly active users and is used to communicate with friends, family, and colleagues all over the globe.
But what many people don’t know is that WhatsApp also offers business-grade features that can help secure your business. Here are some of the benefits of using the WhatsApp business platform:
- Encryption: WhatsApp uses encryption to protect your messages from being intercepted by anyone other than the sender and recipient. Even if your messages are hacked, they will remain confidential.
- No Ads or Spam: Unlike other messaging apps, which may display ads or spammy content in between messages, WhatsApp strictly prohibits this type of behaviour.
3. It Helps You Improve Your Marketing Campaigns
WhatsApp is a business communication app that has over 1 billion active users. It is currently the most popular messaging app in the world. There are many reasons why businesses should consider using WhatsApp for their marketing campaigns. Among the features that make WhatsApp an excellent platform for marketing are its reach, engagement, and recall.
WhatsApp’s reach is unmatched by any other messaging service. According to Forbes, WhatsApp has a global reach of over 1 billion people. This means that your ads can be seen by many people who use the app.
In addition, because WhatsApp is an open platform, you can target your ads to specific audiences. For example, you can target ads to people in different countries or regions or to people who have recently made a purchase.
Engagement is another advantage of using WhatsApp for your marketing campaigns.
4. It Is A Great Way To Scale Your Multichannel Strategy
WhatsApp offers an impressive range of features that can be used to scale your multichannel strategy.
For example, you can use WhatsApp to communicate with customers, partners, and employees across different channels. This allows you to keep track of your customer relationships in one place, which makes it easier to manage and scale your business.
You can easily communicate with customers through email, social media, or direct reply messages on the app.
Finally, WhatsApp also offers powerful analytics business tools that allow you to see how your customers are using your different channels. By using these features and scaling your multichannel strategy using WhatsApp, you can ensure that your customers are always reachable and that you can keep track of their interactions with your business.
5. It Provides Diverse and Interactive Content Formats
One of the features of WhatsApp is that it provides diverse and interactive content formats as one of the features of its business model. This allows businesses to reach out to their customers in various ways, including text, voice, video, photos, polls, and group messages.
This feature has benefited businesses because it allows them to engage with their customers interactively.
Additionally, it has made it easier for businesses to communicate with their customers since they no longer have to rely on text messages alone. This feature also makes it easier for businesses to track customer engagement and understand how their messaging affects customer behaviour.
6. Label Contacts
The main reason for its popularity is its functionality and widespread adoption. One of the features that make WhatsApp so convenient is its label contact feature.
With this feature, you can easily distinguish between personal and business contacts on your phone. You can also add notes or photos to individual labels, which makes it easy to keep track of who you are talking to and what the WhatsApp conversation is about.
If you are running a business, adding labels to your contact list is a must-have feature. Not only will it make customer communication, but it will also help you stay organised and track what your team is working on.
7. Quick Replies
One of the app’s most popular features is its Quick Replies feature which allows users to quickly reply to messages without having to open the app and type out a complete message.
Quick Replies are constructive for busy professionals who don’t have time to spend typing out a long message but still need to respond quickly. With Quick Replies, you can tap on the message from your conversation list and start typing your reply.
Quick Replies are also great when you’re in a hurry and don’t have time to scroll through your entire WhatsApp conversation list. Just tap on the message that you want to reply to, and WhatsApp will automatically start displaying all of the messages that were sent after it.
8. Away Messages
Among its many features, one of the most notable is its ability to send away messages, which means you can contact someone and tell them that you are unavailable for a specific time. This can be extremely helpful in cases where you need to take care of something and will not be able to respond immediately.
Additionally, it can be helpful when communicating with clients or customers. By using away messages, businesses can ensure that their customers know when they will not be able to answer any questions or help with any issues.
Furthermore, this allows businesses to keep better track of customer activity to ensure that they are meeting their needs while avoiding any potential conflicts or misunderstandings.
Conclusion
WhatsApp for Business Work is an app that was created to help businesses communicate more effectively.
- It has various features that make it perfect for communicating with customers and employees.
- These features include group messaging, voice and video calling, and the ability to share files.
- Additionally, it allows for quick replies to messages which can be very helpful when responding to urgent requests.
- This app is a valuable business tool that can help businesses stay connected and exchange information quickly and easily.
FAQs
How do WhatsApp Business and WhatsApp differ?
WhatsApp Business is primarily used for marketing purposes, while WhatsApp is strictly used for personal communication. Businesses looking for an easy way to take orders and answer questions can use WhatsApp Business for free.
If I switch to WhatsApp Business, will I lose my WhatsApp conversations?
WhatsApp Messenger chats cannot be migrated to WhatsApp Business if using a different mobile phone number for each account. As a result, switching back to WhatsApp Messenger will result in losing all of your chat histories. Suppose you replace a standard WhatsApp account with a Business account by transferring your data to the same mobile number. In that case, the chats will also be migrated and replicated onto the new account.
Can I use the same number for both WhatsApp Business API and WhatsApp API?
As long as the WhatsApp business account is linked to different phone numbers, you can use both WhatsApp Business and WhatsApp Messenger simultaneously. Having one phone number linked to both apps at once is not possible.
